Recently, an industry research report covering hundreds of signage engineering enterprises and client procurement units nationwide was released, providing an in-depth review of the current systemic pain points in the advertising signage and signage engineering industry. Data feedback shows that severe homogenization of design solutions, significant safety risks in high-altitude buildings, and the lack of standardized after-sales maintenance systems in the industry have become core bottlenecks limiting the development of high-quality industries. The market is accelerating its restructuring, with large government and enterprise projects increasingly favoring integrated engineering service providers, forcing the industry away from the large small workshop model toward standardization and engineering.

First, design homogeneity and significant implementation deviations are very common. The design thresholds in the home signage industry vary greatly, and many small and medium-sized service providers lack dedicated design teams. They only need to download ready-made templates from online platforms, make minor modifications, and then deliver them to clients. Many shop signs and spiritual fortresses in the market are highly similar, making it difficult to design custom designs that blend architectural styles with local culture. A more significant contradiction is the disconnect between design and on-site implementation. Many renderings focus only on visual aesthetics, without considering load-bearing walls, on-site pipes, or local wind pressure and climate conditions. Although the renderings look good, actual implementation faces installation difficulties, soaring costs, and structural insecurity issues. Long-term maintenance was not considered during the design phase. Some internal modules with light letters cannot be replaced later, and subsequent repairs require the removal of the entire module, resulting in increased long-term usage costs for customers.

The second major pain point is the safety of high-altitude buildings. Many signage projects involve rooftop and exterior wall high-altitude operations, but the proportion of small and micro enterprises in the industry is extremely high. Many companies lack complete aerial work qualifications, most construction workers are temporary workers, and there is a lack of systematic safety training. Safety protective equipment has not yet been adequately equipped. In recent years, many places across the country have experienced incidents of electric shocks and falls from heights during signboard installation, resulting in casualties and significant economic losses. Some companies, in order to compete for projects, lower bids and cut securities investment costs, leading to the accumulation of security risks. Many client units lack awareness of the high risks of labeled projects, focus only on price during the bidding stage, and do not strictly control construction qualifications and safety control requirements.

The third significant drawback is the industry's widespread lack of standardized after-sales maintenance systems. For the vast majority of projects, the contract only stipulates a 1-2 year warranty period, after which there is no regular maintenance mechanism. Outdoor signage is exposed to sunlight and rain year-round, so corrosion of steel structures, aging wiring, and damage to LED modules are inevitable. After more than a decade of unattended inspections of many roof signs, rust has worsened and become a major safety hazard. High-altitude maintenance costs are high, requiring aircraft and professionals, and many companies are cautious about established maintenance services; Many homeowners don't realize that signs require regular safety inspections, thinking that as long as there is no damage, they don't need to be careful, and only regret it when a malfunction or drop occurs.

In addition, the industry faces other deeply rooted problems: fierce low-price competition in the market, where some companies pass off inferior products as good, using inferior panels and universal power supplies, lowering prices in the short term, causing short-term problems to be ignored, and sudden failures after two or three years of use; Insufficient promotion of industry standards, significant policy differences across regions, and high compliance of cross-regional projects; Incomplete recycling systems for discarded labels and labels; Most old signs are directly treated as construction waste, resulting in severe resource waste.

The report also points out that the market is undergoing positive changes. For bidding for large projects such as real estate, municipal engineering, and cultural tourism, bidding no longer prioritizes quotations but instead enhances evaluations of structural verification capabilities, safety qualifications, past project cases, and maintenance plan scores. The market is concentrated among service providers with comprehensive capabilities in design, structural inspection, production, safe construction, and long-term maintenance, while many small workshops competing only by low prices continue to shrink their survival space.

To achieve high-quality development, the industry cannot focus solely on product manufacturing; it must also address three major shortcomings: design depth, safety control, and post-maintenance support. Companies should abandon the traditional mindset of prioritizing delivery over operational maintenance, and instead make security testing and regular maintenance important components of their services; Industry associations also need to strengthen the popularization of standards, raise safety awareness among all market participants, and promote the entire marking engineering industry to move away from cumbersome development models.